Zara Investment Holding (zaraholdingXXXX) is a leading Jordanian investment group established in 1994. The company specializes in the tourism and hospitality sector, serving as the largest owner of five-star hotels and luxury resorts in key destinations across the country, including Amman, Petra, and the Dead Sea. Playing a vital role in Jordan's economy, the holding provides approximately 30% of the nation's total five-star hotel capacity.